You Aren’t a Caveman & You Shouldn’t Staff Your Salesforce Team Like One

Unfortunately, hiring Salesforce professionals isn’t as easy as buying car insurance.

So easy, a caveman can do it. GEICO imprinted this humorous, yet memorable slogan in audience’s minds to demonstrate how easy purchasing insurance can be⎯even someone as primitive as a caveman is able to do it successfully and in 15 minutes or less.

Unfortunately,  Salesforce isn’t as simple and neither is hiring the talent that can customize, enhance, and build out your platform. In fact, it’s the cavemen of today who refuse to take advantage of this modern discovery of fire who will fall behind as we move further and further into a rapidly advancing and growing business world.

You can’t just hire anyone to implement Salesforce. You need a variety of skilled professionals who understand the technology and who will better connect your organization’s business divisions and streamline your functionality. Unlike cavemen, you have to evolve and embrace the fire by bringing these professionals into your organization, so you can use it to your advantage⎯rather than be burned by it.

At TwentyPine, we believe in the opportunities that Salesforce has created for business and for people. So we help you identify those talented individuals who fit your company’s needs and transform how your organization utilizes Salesforce. To illustrate who your organization may need as you adopt and enhance Salesforce in 2018, we’ve outlined four potential hires and what you have to gain from each of them.

Amy, Salesforce Administrator

Amy recently accepted a role as the Salesforce Administrator of a growing biotech company in the process of developing its flagship drug. Before she joined this team, Amy was the lone Salesforce Specialist at a pharmaceutical company where she was an administrator that held business analyst responsibilities as well. Under Amy, this biotech company plans to launch Salesforce CRM to coordinate communication with doctors and patients, facilitate email campaigns, and automate process for the company’s call center for doctors and patients with a deployment of Service Cloud.

The company’s Director of Technology hired Amy because he was impressed by her extensive industry experience and knowledge of Salesforce, particularly pertaining to Patient Management Software and reporting. What really set her apart however, was her ability to understand the more technical pieces of Salesforce in order to effectively communicate with developers on the team.

Brian, Salesforce Developer
A city government wants to make a push to become a smart(er) city and one of the first steps the city is planning to take is implementing the Salesforce platform to automate process, and streamline communication for the local government. Their goal is to be more efficient, interactive, and transparent among the different departments. Particularly, the city wants to develop Community Cloud to aid communication between citizens and the government and Service Cloud to improve the citizen inquiry process.       

To accomplish all of this they hired Brian⎯ a native of the city who has been working in machine learning and Salesforce development for the past 3 years. He comes from a company that had a very large external user base through their Communities Portal, and he recently received his Advanced Developer certification. Brian’s duties will include rolling out Community and Service cloud, and creating a lot of custom fields. This spring, they will also be looking to deploy Lightning to yield the best user experience for the city.

Christina, Business Analyst

Christina was recently hired by a large reinsurance firm, to join a team of Salesforce-oriented business analysts and data scientists. Christina’s analytical skills and expertise making business intelligence predictions from artificial intelligence data made her a very attractive candidate.

The company was in need of a stronger team of analysts in response to Salesforce’s merger with IBM, which opened up an uncharted realm of possibilities for predictive analytics. Salesforce Einstein’s customer-focused data being paired with IBM Watson’s more macro-focused and contextual data provides solutions that must be properly handled.  Christina will work primarily in the natural catastrophe business division, where she will work with actuaries to develop individualized policies that reflect unique client needs and local weather patterns.

David, the self-taught Sales Operations Specialist

David got a role with a FinTech startup out of college on their sales team. As the team grew, David’s VP noticed his particular attention to data within their pipeline and that he always went out of his way to improve what the team was doing. So, when the opportunity for a new Sales Operations Specialist opened up, David stepped up to the job! He used trailheads and real scenarios to teach himself Salesforce administration, process improvement, forecasting, and reporting.

David now reports directly to the startup’s CRO and is a team of one owning their sales technology stack. His goal is to reduce the administrative burden for the sales team by automating as much as possible so they have more time for selling. Eventually he will hire a more skilled developer and additional business analysts as the start-up gains more customers and new needs arise. For now, he fills both roles while still performing various administrative duties, and implementing technologies like Pardot, for better customer engagement and Quip, which simplifies collaboration for the team.

The way companies use Salesforce is evolving, likewise, your method for staffing your Salesforce team must progress. Each employee described above depicts a different, increasing need for companies using Salesforce . . .

  1. Amy represents the need for Salesforce Admins to be able to communicate with developers and the growing need for them to become digitally fluent.
  2. Brian represents skilled developers who can pick up on the new Salesforce technologies quickly and the value in having Developers that are proficient with creating custom objects.
  3. Christina represents the future of predictive analytics and business intelligence. You need people on your team who can properly share, and utilize this information across the organization.
  4. David represents Salesforce professionals at smaller organizations who tend to be versatile and wear lots of hats, especially in the ever-growing startup space.

Consider this: Is your organization in need of an Amy? Or a Brian? What about a Christina? Possibly a David? Whoever you need, we have the candidates to offer and the expertise to advise you on who could be the ideal fit for your team.

Although it might take a bit longer than 15 minutes, we promise it’ll be worth it.

 

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