You = a Growth Hacker. Ready to bring creativty and energy to lead a department through significant and aggressive growth.
Us = a smart, motivated, and somewhat quirky team that emphasizes collaboration, continuous learning, and most importantly loving what do everyday.
We are looking for an amazing, data-driven marketer to own the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
What you would be doing…
- Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
- Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
What you need…
- Experience with marketing automation software (Pardot preferred)
- Knowledge and experience with Salesforce recquired.
- Hands on experience building and launching marketing campaigns
- Experience leading the execution of demand programs across multiple channels (email, webinars, events, web site, web personalization, SEM, social media, etc.)
- Demonstrated ability to forecast, measure, and analyze the impact of programs on sales cycles; monitor reports and dashboards to demonstrate progress toward goals.
- Excellent written communication skills.
- A nerf gun (optional but highly encouraged!)
